By Axel Zerdick,Klaus Schrape,Jean-Claude Burgelmann,Roger Silverstone,V. Feldmann,C. Wernick,C. Wolff
After the very winning ECC-Book on 'E-conomy' this new file of the ecu verbal exchange Council (ECC) analyzes from a variety of views the profound societal and competitively priced switch of the media economic climate, initiated via digitalization and networking. opposed to the heritage of the present media heritage, it highlights for instance the position of the net hype as a pathfinder in a converted media society. the main query is anxious with how the medial destiny could be like. The document examines results and new views within the quarter of financial system, society, and politics. The features of habit, company versions, felony and law questions, self-conception of society and media economic system are mooted by means of foreign authors to reinforce the reader's figuring out of the medial destiny and to reveal suggestions for action.